Guide · For Actors

Hand Modelling for Actors

8 min read · Allied Artists Management

Some of the most reliable paid work available to a London actor never shows your face. Hand modelling is a real, bookable discipline with its own rates, its own casting process and its own repeat clients — and actors are unusually well suited to it.

What hand modelling actually is

Almost every advert you have seen for a phone, a watch, a jar of coffee or a bottle of perfume contains a close-up of somebody's hands. That person is rarely the actor whose face appears in the wide shot. Hand and body-parts work is cast separately, shot separately, and paid separately.

It covers beauty (skincare, nails, hair), jewellery and watches, food and drink, technology, pharmacy and packaging. Some of it is stills, some of it is motion, and a good deal of it is the fiddly insert work that a production shoots after the main unit has wrapped.

Why actors are good at it

Hand modelling is not about having beautiful hands. It is about control.

You will be asked to pick up a glass at the same speed, from the same angle, forty times, while your hand is lit from three directions and a monitor magnifies every tremor. You have to take a direction like "slower, and less pleased about it" and repeat it exactly. That is acting technique applied to fourteen square inches, and trained actors pick it up far quicker than people who have never taken a note.

The other reason is temperament. Insert days are slow, cold and repetitive. Being easy on a long, dull set is a professional skill, and it is the reason clients rebook.

What clients look for

Hand doubling for film and television

Beyond advertising there is doubling: the close-up of a hand signing a document, loading a weapon, playing a piano, or performing a skill the lead actor does not have. It is credited rarely and booked constantly.

Our production sister London New Wave shoots inserts on every feature, and the discipline is the same one used in advertising. If you are already on an acting board, adding a body-parts board costs you nothing and opens a category of work that keeps running when acting is quiet.

Rates and usage

Hand work is paid like commercial modelling, not like acting: a session fee for the day, plus a usage fee that depends on where the images run, for how long and in which territories. The usage is where the money is, and it is the part inexperienced performers give away. Never agree a day rate without agreeing the licence alongside it.

Because the work is often a half day, and because clients rebook the same hands for a campaign's lifetime, it compounds in a way single acting jobs do not.

How to get on a hands board

You need clean, honest photographs — not retouched, not filtered. Palms and backs, fingers straight and relaxed, in daylight against a plain background. A short video of your hands moving is worth more than another still, because it demonstrates steadiness.

Hands, feet and body-parts work across our group is booked through Hands by TDA, which has boards for hands, feet, sports and fitness and fittings. Several actors on our books sit on both boards, and commercial work is booked alongside through The Diversity Agency.

If you are already represented here, tell your agent you want to be considered. If you are not, our guide to signing with a top London acting agency covers how the submission is read.

Think you're right for our roster?

We're a boutique London agency, and we look at every approach properly.

Get in touch